By Karl Schneider
College radio stations across the globe celebrated the 2nd Annual College Radio Day Oct. 2. Ghana’s University of Education, Singapore’s Nanyang Technological University and Lorain County Community College were just a few of the many colleges that came together to raise the profile of the importance of college radio.
LCCC’s Duck Radio planned to pull out all the stops for this years College Radio Day. The Director of Auxiliary Services David Cummings played six of his original songs live on air. Cummings had his own time with college radio working for WCCB Hot Rock 640, a student owned and operated
station in Pennsylvania while attending Clarion University. “I am proud to have been a part of this since its inception,” Cummings said, “And plan to continue for many years in the future.”
The Duck also reached out to local bands and musicians, giving them the opportunity to receive airtime for their songs. The Duck received submissions from a variety of local bands in genres ranging from dubstep to folk and some hip-hop.
“College Radio Day really provides great exposure for college radio,” said Jeff Traxler, program director for The Duck. Traxler has been with The Duck for five years, starting off as a DJ and working his way towards program director. His experience ranges from working with WFAL in Bowling Green to being a mobile DJ for many years.
“Today is an opportunity for us all to work together for the day and inter-promote the DJ’s,” said Traxler. “It’s a great chance to highlight local musicians, we’ll be spotlighting them every hour or so.”
The Duck’s promotional director, Matt Melvin was the first to run across the idea of College Radio Day. “I was on Twitter last year and someone had posted about it. I ran the idea past Jeff [Traxler] and he gave the okay,” said Melvin.
The Duck had 10 DJs working to promote College Radio Day. DJ Lucky who hosts “The Pre-Game Show” read articles on air about the event and worked the promotions into his hip-hop and R&B show. “We [college radio hosts] could be a dying breed. FM is mostly commercialized and college radio is raw and not restrained,” said Lucky.
When a station is able to play other songs than Top 40, a wider variety can be showcased. “College radio is the only thing bringing more underground artists to the listeners,” said Lord Kel, another Duck DJ. Kel’s show “The All School Session” is not only on The Duck, but is available on Chuck D’s rap station.
College Radio Day ran all day on Oct. 2. The Duck stayed on air until 11 p.m. in the company of more than 550 college stations in 28 countries for the international day of recognition for college radio.